Flower Delivery Dulwich Privacy Policy

Introduction

This Privacy Policy explains how Flower Delivery Dulwich collects, uses, stores, and protects the personal data of all customers who place flower orders with us in Dulwich and its surrounding districts. We are committed to processing your information in accordance with the General Data Protection Regulation (GDPR) and other applicable laws to ensure your privacy is maintained.

Scope of This Policy

This policy applies to all individuals placing flower delivery orders through Flower Delivery Dulwich, whether via our website, by telephone, or in person, for delivery within Dulwich or the surrounding districts. By submitting your personal data to us, you acknowledge the practices described in this document.

Personal Data We Collect

We collect only the personal data necessary to provide our services efficiently. This may include:

  • Full Name: To identify and address you correctly.
  • Contact Details: Such as your address, phone number, and (if provided) email address, to process orders and keep you updated about your delivery.
  • Recipient Details: Name, delivery address, and sometimes a contact number for the recipient of your order to ensure accurate and timely delivery.
  • Payment Information: Such as card details, though these are processed securely by our payment providers and are not stored by us beyond transaction confirmation.
  • Order History and Preferences: To facilitate repeat orders and improve our service.
  • Correspondence: Records of communications, such as inquiries and complaints, for monitoring and training purposes.
  • Technical Data: IP addresses, browser type, and other technical data collected via cookies or similar technologies for website security, analytics, and user experience.

Lawful Basis for Processing

We process your personal data only when permitted by the GDPR. The legal bases upon which we rely include:

  • Contractual Necessity: When it is necessary to process your data to perform and fulfill your order and associated services.
  • Legal Obligation: To comply with applicable laws (for example, tax and accounting requirements).
  • Legitimate Interests: For purposes such as direct marketing (where allowable), fraud prevention, and business analytics, provided these interests are not overridden by your fundamental rights and freedoms.
  • Consent: In certain circumstances, such as for email marketing, we will rely on your explicit consent. You may withdraw your consent at any time.

How We Use Your Data

Your data is used for the following purposes:

  • To process and deliver your flower orders accurately.
  • To communicate order status updates and respond to your inquiries.
  • To improve our services, based on feedback or your order history.
  • To meet legal, regulatory, or tax obligations.
  • To prevent or detect fraudulent activities.
  • For customer service training and quality assurance.

Data Sharing and Processors

We may share your data with third-party service providers ("Processors") strictly as needed to fulfil our services. These may include:

  • Payment Providers: Securely process your payment information.
  • Delivery Partners: Assist in fulfilling and delivering your orders.
  • IT and Cloud Service Providers: Host our website and data securely.

We ensure all processors comply with GDPR, are subject to appropriate contracts, and act solely on our instructions. We do not sell or rent your personal data to any third parties for marketing purposes.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including satisfying legal, accounting, or reporting requirements. Typically, customer, recipient, and transaction records are kept for up to seven years from your last order, in line with tax laws. If you request data deletion, some information may be retained as required by law.

International Transfers

Your personal data may be transferred to, and processed in, countries outside the UK or European Economic Area (EEA) where our processors operate. In such cases, we ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data rights.

Your Rights Under GDPR

You have a range of rights regarding your personal data held by Flower Delivery Dulwich, including the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Ask for corrections to incomplete or inaccurate information.
  • Erasure: Request the deletion of your data where there is no longer any reason for us to keep it.
  • Restriction: Ask us to suspend the processing of your data in certain circumstances.
  • Portability: Request transfer of your data to another service provider in a structured, commonly used format.
  • Objection: Object to our processing based on legitimate interests or for direct marketing purposes.
  • Withdraw Consent: Where processing is based on consent, you may withdraw this at any time.

To exercise these rights, please contact us using the details provided at the end of this policy. We will fulfill valid requests within one month, subject to applicable legal and regulatory requirements.

Data Security

We implement appropriate organisational and technical measures to protect your data, including encryption, secure servers, and strict access controls. While we strive to safeguard your information, no security system is completely invulnerable. We will notify you of any data breaches where required by law.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance user experience, remember your preferences, and compile analytics. You can adjust your browser settings to refuse cookies, but this may impact website functionality.

Policy Updates

We may update this Privacy Policy from time to time. Any significant changes will be notified via our website. We recommend reviewing this policy periodically to stay informed about how your data is protected.

Contact Us

If you have any questions or concerns about your personal data, or if you wish to exercise your GDPR rights, please contact us through the communication methods provided on our website or through our customer service channels. Your privacy is of utmost importance to Flower Delivery Dulwich.